Why Augmented Reality is important for Your Business?

In the arc of development of each modern technology, a great deal of attention is generally initially focused on the technology itself. When, for example, artificial intelligence was emerging as a cognitive and computational force, researchers and university professors were constantly in the media explaining how neural networks and machine learning worked, and how this technology differed from traditional computer programs. Today, just a few years later, artificial intelligence systems are integrated into many of the products that businesses and consumers regularly use. Clearly, we have embraced artificial intelligence technology and integrated it into our daily lives. This is also the case of augmented reality and virtual reality, two different but related technologies that have become popular in the commercial and consumer press. AR is the ability to insert digital objects into a real-world camera view, based on information about the scene that is within the camera view. While Pokemon Go is the best-known consumer use of this type of technology, much more sophisticated AR apps hold great promise for all kinds of apps. 

Virtual reality is based on the diametrically opposite concept: it immerses real people into a digital or virtual fictional space. Many games now use VR to make the experience even more realistic than someone has played the game on a computer, TV screen, or tablet. As with AR, there are many potential virtual reality applications that go far beyond gaming. 

Advantages of augmented reality for business

AR is going to change the way of trading thoroughly soon. The main advantage for companies in the development of augmented reality for smartphones and tablets is that the hardware is available and the use is intuitive and comprehensive. For years to come, users will be able to try on clothes without wearing them or check if the furniture fits inside. And all this only with the help of the augmented reality application for Android or iPhone. Furthermore, with the future evolution of technology, other human sensors will appear that smell, touch and feel.

Retail 

Developing the augmented reality Android app or the iOS app discovers the new experience for both offline and online purchases. Virtual testers will help users to choose the correct size and decrease purchase returns. The same is for choosing a new car color or new furniture for your apartment. Also, don't forget that you can use this technology for promotional campaigns by adding AR in supporting materials.

Manufacturing

AR can facilitate and accelerate the building processes at the factory. Project managers can monitor work progress in real time through AR markers on equipment. Besides, it can save a ton of time using digital maps and plants. Pointing a device into location shows how the piece of a machine will fit the final construction.

Education and training

AR in education brings truly unlimited possibilities for teaching and learning process. Additional reality provides the unique cognition path with immersive real-life simulations. Technology gives entirely real psychological and physical experience and helps get authentic virtual experience that can be implemented in real life. Now medical students can try their first surgeries without injuring patients, and future astronauts can get ready for the next space mission.

Travel and Tourism

Mobile GPS applications with AR can show tourist routes and directions to desirable destinations, translate street signs, give tourism information. Adding an additional layer of reality to museums guarantees users a new cultural experience. So if you're going to develop a GPS navigation app, think about adding the AR feature, which could be a competitive advantage.

Five AR benefits for business :-

• The technology is unique and remarkable.

          For now, there's a much better chance of surprising your customers and creating a necessary                buzz because you can give your consumers something your competitors don't already have.

• Augmented reality becomes more viral

         Talking about the buzz. Word of mouth and social exchange increase the acquisition

          of new customers.

• AR opportunities for customization

         The opportunity to create something unique, and therefore express individuality, is far more

          attractive than standard media content.

• Improving the quality of content.

         With AR, it gives users a tool to create content they couldn't do on their own before.

• Interactivity maintains retention.

         Not surprisingly, the entertainment trend remains on the list of leaders. Highly exciting

         content motivates users to interact with your mobile app over and over again.

Of course, augmented reality technology is a little rough around the edges and still in its infancy. But we anticipate its rapid development and evolution due to some key drivers like an increasing number of phones and tablets and its extended functionality or increasing Internet speed. Today is the best time to start with an app that will draw your customers' attention to the product or can be part of a brilliant marketing campaign.